Didn't we do this last week? Anyway, here's another beautiful chopped custom, this one a '49 or so Mercury Eight. The first postwar Mercs to both have all-new styling as well as being significantly different from current Fords, the '49 Eight was immediately popular with the custom car crowd, both for it's style and it's V-8 engines. Some of the most famous customs were Mercury Eights, including Sam Barris' original '49, as well as the legendary car of Bob Hirohata. The Eight just looked good however you reworked it, from mild to wild.
This one features a lot of the classic touches-a chopped top, a new grille and bumpers, flipper hubcaps, rounded hood corners, and the removal of the original badges and logos. I also love the color-it's very subtle, like a lot of the earliest customs were, and is suitably elegant.
...and a Ford Mainline. That Willys is a classic old school gasser style hot rod, too. Come to think of it, I don't think I've ever seen an actual stock Willys. They're all hot rods!
For almost sixty years, Sears sold sporting goods under the J.C. Higgins name. Originally named after longtime Sears employee John Higgins, an Irish immigrant who began working for the company in 1898, eventually becoming a vice president of the company before retiring in 1930.
The Higgins name continued to be used by Sears until 1968, and the company sold a wide range of sporting goods under the brand, from rifles to golf clubs. This included bicycles, including this farm-fresh fifties cruiser.
