J.C. Higgins

Bike, a photo by William 74 on Flickr.

For almost sixty years, Sears sold sporting goods under the J.C. Higgins name. Originally named after longtime Sears employee John Higgins, an Irish immigrant who began working for the company in 1898, eventually becoming a vice president of the company before retiring in 1930.

The Higgins name continued to be used by Sears until 1968, and the company sold a wide range of sporting goods under the brand, from rifles to golf clubs. This included bicycles, including this farm-fresh fifties cruiser.