Enjoy Sprite!

Enjoy Sprite!, a photo by William 74 on Flickr.

Of all the pop brands out there, the one you usually see being used as a store sign somewhere is Coke, followed by Pepsi. Other things show up, but are few and far between compared to the Big Two. This one's a sixties Sprite sign, advertising a grocery store in Rockford, Illinois. I've only ever seen one of these old Sprite signs, up north near Wisconsin, perched on top of an old gas station in the middle of nowhere.

I think it's pretty cool, especially with the stars in the middle section, and it's in fantastic shape.

Rockford Mattress Co.

Rockford Mattress Co., a photo by William 74 on Flickr.

A very old, very weathered, de-neon'd neon sign in midtown Rockford. The whole neighborhood is a bit of a rundown faded timewarp-lots of little storefronts and buildings with old bones. Two separate painted signs for Coca Cola and one for Bull Durham Tobacco. And this.

There appears to still be a furniture store in this building, although it wasn't open at the time. I'm surprised they continue to use this old sign. I'd love to have it-I'd paint one side up all shiny and new, and keep the other in it's current state of decay. All new glass, of course.

I also wonder how it got that dent in the side.