A classic American brand name, Rexall had it's start in 1902, with the formation of the United Drug Stores cooperative, which sold products under the Rexall name. The cooperative developed a franchise system where independent drugstores could use the Rexall name and sell Rexall products. The company grew steadily, and by the late fifties was the largest drug store chain in the U.S.
However, by the sixties Rexall was beginning to come under attack from discount chains such as Thrifty Drug and Eckerd, which were able to drive prices down through block purchasing. By the 70's the company had sold off all of the company owned stores, but allowed franchisees to continue using the name. To this day you can still find Rexall drug stores here and there, usually in smaller cities and towns.
This beautiful vintage Rexall neon sign is on a nicely preserved sixties styled building in the town of Spring Valley, Illinois.
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