A very old, very weathered, de-neon'd neon sign in midtown Rockford. The whole neighborhood is a bit of a rundown faded timewarp-lots of little storefronts and buildings with old bones. Two separate painted signs for Coca Cola and one for Bull Durham Tobacco. And this.
There appears to still be a furniture store in this building, although it wasn't open at the time. I'm surprised they continue to use this old sign. I'd love to have it-I'd paint one side up all shiny and new, and keep the other in it's current state of decay. All new glass, of course.