Monday, July 18, 2011

Sometimes you feel a little low....

Sometimes you feel low....

...and sometimes you feel reeeeeal low! Car customizing has been around for just about as long as cars-before that, really, since coachbuilders built coaches before cars. And I'm reasonably sure that the first owner of the deDion Bouton asked for custom paint and upholstery.

Anyway, car customizing in America became very popular in the immediate pre-war and postwar years, as young men sought ways to make inexpensive, often used, cars look newer, and more modern, and just plain unique. This could run the gamut from special paint all the way to reshaping panels, adding trim from other cars, radical lowering, and completely new upholstery. In some cases, it's hard to tell what the original car was.

This '39-ish Mercury coupe features quite a few tricks of the early custom car trade. It's been chopped (the roof lowered for a sleeker profile), the badges and trim removed (to partially hide the origin of the car), new wheels, and it's been lowered. It's a classic example.

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