Originally brewed right here in Chicago by the Peter Hand Brewing Company, Meister Brau was a pretty popular brew in the city and suburbs. Meister Brau also released the first mainstream reduced calorie beer, Meister Brau Lite, which, when Miller took over Peter Hand, became what we now know as Miller Lite.
I don't think I've ever actually had a Meister Brau-I think it had gone out of production by the time I was old enough to buy my own beer. I still have a fondness for it, if only because of their sponsorship of Harry Heuer's sports car racing team back in the sixties. And, Fun Fact! Meister Brau is the favored brew of Cousin Eddie from the Vacation films.
I found this relic in the back of a little bar in downtown Hampshire, Illinois, facing the alley. It looks pretty beat up, and I wonder if it still lights up.
Wednesday, January 25, 2012
The Big 1
Labels:
advertising,
bar,
beer,
beer sign,
breweriana,
classic sign,
Hampshire,
Illinois,
Meister Brau,
old sign,
plastic sign,
tavern
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