We've talked about the Edsel before, so I won't go into the history of the marque again, except to say that I've always had a soft spot for these underdogs.
This Edsel hood ornament would usually be in the center of the hood, but this car was pretty heavily customized and featured one on each fender. How heavily customized? The front clip was all Edsel, and from the windscreen back it was all Ford Ranchero.
The owner called it a "Fordsel".
Ford's Edsel was meant to be a separate, all new brand to compete with GM's midpriced Oldsmobile and Chrysler's DeSoto. It was a spectacular failure. Popular belief is that the car's styling-mostly conventional but with that unusual vertical grille up front-did the Edsel in, along with it's weird name. In reality, it was a combination of things, including poor build quality, pricing that didn't quite slot between Ford and Mercury, and marketing that promised more than the cars delivered. In addition, a recession in 1957 and '58 hampered sales of midpriced cars-Studebaker eliminated the Packard brand, AMC focused on economy cars instead of larger Nashes, and Chrysler saw sales of it's DeSoto brand fall drastically. The Edsel didn't have much of a chance, and was gone within three years.
That said, I've always kinda liked the Edsel. Stylewise, I think it compares favorably with most other American cars of the period. This one's a '58, and I believe it's an unrestored example as well.
